I began this project by brainstorming different concepts associated with the neutral word “elephant”. While doing this, I realized there was a repetition of ideas concerning poaching and elephant endangerment. Thus, I highlighted these associations in my book by the manner in which I visually depicted the word “elephant” itself, as well as in the graphical depictions of elephants throughout my book. I also wanted these ideas to manifest during the physical experience of reading my book, so I centered my designs around the inclusion of transparent pages.